Retool vs Bubble: Choose the Right Platform for Your Business

How do you choose between two powerful platforms (Retool vs Bubble) to build your applications? How do you determine which platforms align best with your business goals? 

If you are confused between these two platforms, we have covered your back. Choosing between Retool and Bubble is more than just about selecting a set of features or deciding based on pricing. 

Of course, pricing and features play an important role in low-code development platforms. But, it’s about choosing a platform that better meets your business requirements, and provides better support to your project goals. 

Whether you are aiming to develop internal tools that integrate with existing systems or build a scalable and market-ready application with a unique user experience, you need to decide based on your requirements. 

In this article, we’ll explain the key differences between Retool vs Bubble and the unique strengths and limitations of each platform. Learn about the pricing, features, ratings, reviews, and an alternative of both these tools.  

Retool is a low-code platform for building internal business applications and tools without writing code from scratch. Whether you are looking to build admin dashboards with CRUD functionality, MVPs, reporting dashboards, approval workflows, or digitize business processes, Retool makes it easy. 

You can connect your apps with various data connectors, from data sources to APIs, to tailor apps according to your business requirements. From a list of top low-code development platforms, Retool is well-known for its easy-to-use interface, integration capabilities, and customization options. 

Bubble is a no-code platform that can build a wide range of web applications without extensive coding knowledge. Whether you want to build web apps, rapid prototypes, customize workflows, or enterprise web applications, Bubble helps achieve each task. 

With this no-code tool, you can build marketplace apps, sales tools, productivity apps, social network apps, or innovative AI-powered applications.

Bubble and Retool both tools are well-known platforms in the no-code and low-code development industry. Each platform offers a unique range of features and functionalities to meet diverse business requirements. 

Retool and Bubble, both platforms allow the development of internal tools and web applications instantly to streamline business applications. However, both platforms target different audiences. 

Retool is a low-code development platform that is built for developers having expertise in building web apps with coding. Here are some pointers about Retool. 

• Caters to enterprise organizations and startups.

• Suitable for building web apps, custom internal tools, and streamlined workflows.

• Emphasizes flexibility, customization, and security.

• Allows developers to build applications using coding.

Whereas, Bubble is a no-code platform, compared to Retool. Bubble caters to the requirements of citizen developers or non-technical users for building full-scale web apps like eCommerce stores and SaaS apps. Here are some pointers about Bubble.

• Offers hundreds of templates, building blocks, and AI capabilities.

• Enables creating powerful applications without the need for coding.

• Has an initial learning curve that can be challenging.

• Provides a large set of learning resources for hands-on experience and a quick start. 

Check the following table to learn about Retool vs Bubble. We have given a detailed comparison between Retool vs Bubble to help you choose the best platform for your development requirements. 

Apart from that, we have also included Appsmith, a rising competitor in the low-code space, to provide a comprehensive view of the market.  You will find comparisons between different platforms based on their ease of use, security, learning curve, pricing, community, and support.

Pros of Retool

• Whether you are an experienced or novice professional using low-code platforms, Retool offers an easy-to-use and user-friendly UI to build internal applications and tools.  

• Retool offers 44+ pre-built components and templates, so you don’t have to code from scratch to build applications, which makes the entire development process faster. 

• Retool offers a wide range of extensive data-sources integrations, including SQL to cloud-based databases to third-party SaaS platforms. This allows you to leverage the third-party tool's capabilities to make data-driven applications and complex workflows. 

• Retool offers flexibility to customize the code of your application, tailor your business requirements, and ensure the building of business-centric internal applications. 

Cons of Retool

• You might face issues with the editor of Retool when your applications become complex due to its slow performance and heavy memory usage.

• Retool helps you to build from simple to large and complex business applications, however, scaling becomes expensive due to its user-based pricing. 

• You might encounter persistent bugs or errors in the development environment while developing and managing applications with Retool, but not in most cases. 

Pros of Bubble

• You get an easy-to-use platform with a visual programming interface to use it at best without becoming a technical professional for building dynamic web applications. 

• You have options to use its vast ecosystem of pre-built widgets and plugins to integrate and expand the functionality of the applications. 

• The customer support team of the Bubble platform is helpful and supportive in resolving the technical and non-technical queries of citizen developers. 

• Whether you are building simple or complex web apps, Bubble supports you at different levels as it has no or fewer bugs when working with the platform. 

Cons of Bubble

• Although being an easy-to-use no-code tool, Bubble has a steep learning curve and requires a good amount of time to master it.  

• If you want to develop a native mobile, Bubble is not the right choice as it lacks the capabilities for native development. 

• Bubble might become an expensive tool for small groups of businesses due to its large gap between the plans. 

Check the following table to understand the pricing of the Retool low-code platform. The platform offers four plans, including Free, Team, Business, and Enterprise for different requirements. Go through this table to get an idea about the monthly and yearly pricing of each plan and the benefits or features it offers in a particular plan. 

Check the following table to understand the pricing of the Bubble no-code platform. This no-code platform offers five plans, including Free, Starter, Growth, Team, and Enterprise for different requirements. Check the following table to know the monthly and yearly pricing of each plan. Additionally, get an idea about the benefits and features information from each plan. 

If you compare the pricing plans of Retool vs Bubble, you find that Retool has a per-user pricing model, while Bubble offers flat monthly rates. When you compare the pricing plans, you see that Retool’s paid plans start lower, but scale higher with more users. 

Contrarily, Bubble has defined tiers between free and enterprise levels. So, you can conclude that the pricing is better for small teams, while Bubble’s tiers are better suited for projects with varying complexity and scale. 

Now, we have an alternative for both platforms in pricing. That’s Appsmith. Check the following table of Appsmith’s pricing.

Let’s now compare Retool vs Bubble based on the different aspects in detail. Here are the key differences between Retool vs Bubble. Check the following table to have a glance at the features each platform provides.

Now, let’s discuss the core features in detail.

Retool: As an enterprise low-code development tool, Retool offers a structured, developer-focused drag-and-drop interface with JavaScript customization options. Retool enables the creation of data-driven apps and tools that integrate with external databases and APIs. However, its steep learning curve makes it more suitable for software developers and technical teams. 

Bubble: Bubble has an intuitive and visual drag-and-drop builder with a WYSIWYG editor, specially designed for non-technical users. Bubble’s builder helps to create multiple types of web applications with responsive design layouts and visual programming capabilities. Bubble’s builder is an ideal choice for non-technical users with its user-friendliness and accessibility. 

Retool: Retool offers extensive customization options, including writing custom JavaScript code, customized styling and theming, setting permissions and access controls, creating and saving reusable components to use across multiple applications, and deployment and hosting. 

Bubble: Bubble platforms allow users to customize the UI of applications, create visual complex workflows, limit CSS customization in the UI of applications, and create and manage data models, relationships, and queries without writing code. 

Retool: Retools offers extensive API and third-party integration, such as GraphQL, OneSignal, SendGrid, OpenAI, Salesforce, and Slack, to create data-driven internal tools. This makes Retool a strong platform for data-heavy applications requiring robust API and database integrations. 

Bubble: Bubble offers diversified integrations with third-party platforms, such as Discord, Asana, Basecamp, Clarifai, Buffer, and WordPress, to create web applications within its ecosystem. This makes Bubble a versatile platform with a wide array of plugins for varied third-party services and custom extensions. 

Retool: Retool offers a broader range of data source integrations, supporting SQL, NoSQL, cloud-based databases, and custom APIs. From MySQL to Airtable, you can connect over any database or create custom databases to build internal tools.  

Bubble: Bubble offers native integrations with MySQL, PostgreSQL, and MongoDB, and even easy to connect with REST or GraphQL APIs to make native integrations easy and leverage the capabilities of the data sources for specialized applications.

Retool: Retool allows connecting with external AI APIs, such as OpenAI, Anthropic, and Hugging Face, to integrate AI functionalities into Retool-built applications. However, Retool doesn’t provide built-in AI functionality. So, developers need to write custom code to integrate AI services into Retool apps. 

Bubble: Bubble provides a visual programming interface to connect AI APIs to applications, such as OpenAI, Google Cloud AI, IBM Watson, and Tensorflow. However, Bubble doesn’t provide the built-in capabilities of AI. The platform offers a visual approach to integrate advanced AI features, such as predictive analytics, natural language processing, and workflow automation. 

Retool: Retool provides a flexible development environment to write custom code to implement workflow built-in automation. The platform doesn’t provide built-in automation features for workflow automation. Achieving workflow automation with the help of Retool requires technical expertise compared to Bubble’s visual approach. 

Bubble: Bubble provides built-in automation features, such as scheduled workflows, auto-saves, and email notifications to allow users to automate common tasks in the applications. With Bubble’s visual programming interface, it becomes easy to set up automated workflows without coding. 

Retool: Retool offers security measures, including data encryption, role-based access control, support for OAuth and SAML, multi-factor authentication, and compliance like SOC 2 Type 2 and GDPR to ensure applications work securely for end-users. 

Bubble: Bubble offers security features, such as user authentication, SSL/TLS encryption, and secure hosting on Bubble’s own infrastructure. However, Bubble doesn’t provide security measures like Retool to offer end-to-end security of applications. 

Retool: Retool provides self-hosted and cloud-hosted deployment options to its users. Get complete control over the deployment process, from managing deployment workflow to monitoring the process. 

Bubble: On the other hand, Bubble offers a streamlined and user-friendly development experience with its one-click process and version control capabilities. Bubble automatically handles the complete process of deploying applications. However, the platform doesn’t provide version history and the ability to revert to previous versions if required. 

Retool: Retool offers Git-based source control integration to connect your Retool apps with a Git repository like GitHub, GitLab, AWS CodeCommit, and more. You can create branches, make changes, commit, and open pull requests to manage application deployment in a Git-based workflow. 

Bubble: On the other hand, Bubble provides a self-contained version control system focused on providing a user-friendly no-code approach to manage application changes and deployment.  However, Bubble doesn’t provide the same level of granular deployment control and visibility as Retool’s Git-based approach. 

Retool: Retool provides a role-based access control system to manage user permissions with groups of Viewer, Editor, and Admin. You can custom permission groups and configure permissions of users at the folder, app, resource, and workflow levels. Additionally, the permission of Retool is integrated with its Git-based deployment workflow.

Bubble: Bubble provides permissions for controlling access to high-level application components. Apart from that, Bubble’s user roles are more predefined with flexibility. Additionally, Bubble’s permission is more self-contained with the platform. 

Retool: Retool offers real-time collaboration features to invite multiple users to work on the same application simultaneously. This feature allows users to see each other’s cursor and edit in real time to ensure seamless teamwork in building and testing applications. 

Bubble: Bubble’s collaborators feature enables teams to work together on building no-code applications with granular control over user permission and access level. Compared to Retool’s platform, Bubble has better collaborative management. 

Retool: Retool has a small community to provide direct support from their website to resolve all your queries. The customer support provides all documentation, tutorials, and responsive customer support. Retool’s direct support and personalized approach assistance to users. 

Bubble: Bubble has a large and active user community that shares tutorials, and templates, and provides help via forms and social media. This community allows users to overcome challenges and learn from each other’s experiences. 

• You are looking for a low-code development platform that has a drag-and-drop interface, pre-built components, and integration with databases and APIs. 

• You want a versatile tool that supports a wide range of use cases, such as building admin panels, database CRUD tools, reporting dashboards, approval workflows, and analytical apps. 

• You want a developer-first platform that offers all the features, integrations, customization, and flexibility options to build powerful cross-platform mobile applications. 

• You want a low-code platform that is flexible for developers to customize apps with JavaScript and SQL. Additionally, the platform supports self-hosting, custom SSO, and advanced security features. 

However, if you are looking for a better platform than Retool for your requirements, read our detailed guide on alternatives to Retool. We have listed the best platform that offers similar or better capabilities like Retool. 

• You are looking for a no-code platform that allows you to build web applications without writing coding. 

• You want a no-code tool that helps you to build apps within hours, not in months or weeks. 

• You are looking for a flexible and customizable platform that allows the creation of unique and complex data operations tailored to specific requirements. 

• You want a no-code platform with powerful features that compete with traditional coding, including custom APIs, external database migration, and JavaScript plugin support. 

• You want a platform that caters to the requirements of all sizes of businesses, from startups to enterprise-level organizations. 

Are you seeking the best alternative to Bubble in a no-code development space? Check our guide on Bubble alternatives where we have listed the top 10 platforms with better capabilities than Bubble. 

Appsmith is a developer-centric open-source low-code platform that allows the creation of internal business tools. With its unique combination of drag-and-drop and powerful coding capabilities, the platform allows developers to create complex to simple applications faster. 

The feature offers a combination of UI builder with 45+ pre-built components, integrations with databases and APIs, and a built-in JavaScript editor, allowing for custom code addition anywhere in the application. 

Adopted by over 10,000 teams worldwide, including major organizations like Dropbox, GSK, and AWS, Appsmith is helpful to scale business operations with ease. 

Apart from that, Appsmith distinguishes itself with complete access to source code and self-hosting capabilities, eliminating vendor lock-in. Appsmith’s usage-based pricing of $0.40 per hour makes it a cost-effective solution for businesses of all sizes.

Additionally, Appsmith's AI-assisted development features, Git-based version control, and specialized focus on internal tools like dashboards, admin panels, and customer support systems make it a powerful choice for enterprise-level applications.

In conclusion, Retool and Bubble serve different needs in the no-code/low-code industry. Retool is ideal for developing data-heavy applications and complex integrations, making it a great choice for technical teams. On the other hand, Bubble enables rapid prototyping, visual development, and accessibility for non-technical users.

Your decision should align with your project's specific requirements, team skills, and long-term objectives. Consider factors like scalability, integration needs, and maintenance when making your choice.

When choosing between Retool and Bubble, it's worth considering Appsmith as a strong alternative. But why Appsmith? You get solid data handling like Retool but with an easy-to-use interface like Bubble. Plus, it's open-source, giving you more control and community support. 

If you are looking for a combination of power and simplicity, Appsmith might be your best fit. Whatever you choose, make sure it fits your project, team, and long-term plans. Just don't overlook Appsmith – it could be the ultimate solution you've been searching for.

Retool and Bubble serve different niches in the no-code/low-code development industry. Retools is an exceptional tool for building internal tools and apps faster with its drag-and-drop interface and API/database integrations. 

However, Bubble is designed for creating full-fledged web apps with customization options for front-end design and workflows. Ultimately, depending on your project requirements, whether you want to develop internal tools or a platform of customer-facing web apps, one may be better suited to your requirements. 

Therefore, Retool does not entirely replace Bubble but becomes a fit for your specific use cases or requirements. 

Retool is a well-known low-code platform for building internal tools or applications within an organization. However, depending on your specific project requirements, it depends on which low-code platform is better. 

Appsmith, Mendix, and OutSystems are considered better for developing comprehensive internal tools, web apps, and complex business workflows. Therefore, evaluating the features, ease of use, integration capabilities, and scalability requirements of your project helps to choose a perfect platform better suited for your specific requirements. 

Retool is better suitable for enterprises and technical users with requirements for a high level of customization and control of their internal tools. Bubble, on the other hand, caters more to non-technical users and smaller projects with a focus on ease of use and fast web application development over advanced customization capabilities.